OUR SUSTAINABILITY APPROACH
A view of verdant rice fields in Bijoynagar, Assam.
Towards our People:
> Women empowerment & economic growth in our rural communities
> Fair trade with our weavers & garment makers
> Inclusive hiring process & flexible working hours
> Cultural representation
UN SDG: Goal 5 & Goal 8
Towards our Planet:
> Biodegradable fabrics chosen based on their scientifically calculated carbon, water & land footprint.
For eg: while cotton may be a natural fibre, its high water footprint (2120 litres for every kilogram) and high pesticide consumption does not make it a sustainable fibre
> Zero synthetic fibres such as acrylic, polyester & nylon that not only release microfibres which cause water pollution and have high carbon footprints but their production also depends heavily on non renewable energy resources of oil & coal- industries notorious for worker exploitation.
> Traceable & transparent supply chain
> Advocacy for climate action
UN SDG: Goal 12
Towards our Process:
> Our collections are designed for timeless style and start with made-to-order production to gauge demand in order to reduce wastage and dead-stock
> An unsold finished goods policy where we upcycle unsold goods
UN SDG: Goal 12.
OUR FABRIC STANDARDS
Better materials: Handloom Ahimsa/ Peace silk, handloom organic cotton, machine woven organic cotton
Conventional cotton. We discontinued production of conventional cotton sarees in December 2020.
*Based on total yardage used during Q4 (January-March) 2022.
Our Time- Bound Measurable Targets
Our Ongoing Projects
> Commitment to use 100% sustainable fibres by 2024, i.e., eliminate use of conventional cotton from our product line.
> Publishing the first-ever Life Cycle Assessment (LCA) for Peace silk to calculate its carbon & water footprint.
Master Weaver, Bijoynagar
Master Weaver, Boko
Meet Our Team
Certified organic cotton suppliers
> A&A Eco Products, New Delhi
Our Community Engagement
> Fundraising for our weaver families
> Developing the concept of Fibershed (a term coined by Rebecca Burgess meaning "geographical landscape that defines and gives boundaries to a natural textile resource base, engendering appreciation, connectivity, and sensitivity for the life-giving resources within our homelands") for Peace silk in our pilot village in Bijoynagar, Assam in order to increase the channels of income for the weaver community